As marketers, we undeniably stand on the shoulders of marketing giants and grow ourselves.
However, listening to other marketers for a prolonged time can create an echo chamber.
We often end up consuming similar books, podcasts, and blogs, drawing our learnings and insights from homogeneous sources.
While the knowledge is helpful, it is usually not drastically different from what we already know. This limits fresh ideas and insights.
To truly uplevel our game and raise the bar of the entire community, we need to look beyond our professional sphere and learn from masters in other fields that may seem different on the surface but are connected at the core.
See how filmmakers talk about their stories and character development.
Watch comedians and see how they use humor to explain complex topics in a simple and relatable manner.
Study method actors to observe how they embody and live their characters day in and day out.
A significant part of marketing is undoubtedly scientific, but beyond the operational basics, it is inherently an art. Artists are interdisciplinary learners.
We are in the business of storytelling, and we must learn from the masters of storytelling, even if they are celebrity chefs.
Parth Choudhury 