Searching with a branded keyword and clicking on the first result impetuously, only to realize it was a Google search ad by the same brand. I could have saved them a few dollars had I scrolled down a bit and clicked on the organic link instead.
Not unsubscribing from a newsletter that I stopped reading long ago, but opening it every time it hits my inbox, ending up misleading the email marketer with a seemingly better open rate. I’m sure I’m not the only one doing this, so the ratio will not be insignificant.
Skipping a well-made video ad on YouTube, knowing the weeks of work that must have gone into producing that 30-second clip—the storyline, the script, the actors, the numerous takes, and the endless iterations.
When you’re a marketer AND a consumer, things are not the same for you.
For an enigmatic reason, you want the guy behind the scenes to win.
The Guilt of a Marketer
Parth Choudhury 