Author Archives: Parth Choudhury

Pick a book. Find an essay you bookmarked months ago. Listen to that 2-hour podcast your peers gave up on after 15 minutes. Long form takes you deep into something. One thing leads to two, and two to four. The cluster is so fascinating that you end up learning an incredible amount about the topic…More

This is no wonder that Social media have been doing irreparable damage to our attention span, however, a similar detrimental problem is how it keeps us glued to multiple content pieces back-to-back. So basically every time you open your LinkedIn or Facebook to check your inbox, you simply do not stop there. You come across…More

In the last couple of days, I jumped queues multiple times, be it in the temple or a liquor shop (people visit both to escape btw), and managed to achieve my goal way before my turn — without anyone realizing this. People accompanying me felt I was smart and my mind believed the same. While…More

I stopped following the Israel-Hamas war news long ago. This isn’t to turn a blind eye to one of the most horrific atrocities of our times, but because I can’t really do anything about it. It’s unnecessary information (and stress) for my mind, like any other geopolitical news. Lately, I’ve unsubscribed from all forms of…More

If people get healthier, is it good or bad for health insurance companies? While they will have fewer claims to settle, people might actually buy less insurance since the likelihood of hospitalization will reduce. The insurance ecosystem is a paradox — the healthy people pay for the ones who fall sick and claim big bills.…More

When a big vehicle collides with a smaller one, we mostly blame the larger one, irrespective of whoever is at fault. When the gigantic, muscular guy fights the weaker one, we somehow want the underdog to win. When the large enterprise sues the small startup, we unknowingly support the startup. People are somehow wired to…More

I wanted to volunteer for a non-profit that helps underprivileged children with their education. Surprisingly, I felt a bit shy when calling them. I paused and asked myself why I felt so when I was about to do something good. If I were going to help a for-profit school by charging a fee, would I…More

Searching with a branded keyword and clicking on the first result impetuously, only to realize it was a Google search ad by the same brand. I could have saved them a few dollars had I scrolled down a bit and clicked on the organic link instead. Not unsubscribing from a newsletter that I stopped reading…More

As marketers, we undeniably stand on the shoulders of marketing giants and grow ourselves. However, listening to other marketers for a prolonged time can create an echo chamber. We often end up consuming similar books, podcasts, and blogs, drawing our learnings and insights from homogeneous sources. While the knowledge is helpful, it is usually not…More

While I don’t want ChatGPT to write for me, I couldn’t ask for a better companion to refine my writing. Whenever I write a piece of text that requires refinement, I ask ChatGPT for two versions – one that refines the language and one that only fixes grammatical errors. I review both versions closely, and…More